Olympics — alex.fabuel

Objetive:
Leverage our sponsorship in a way that captivates audiences, enhances brand awareness, and builds trust, all while staying true to our identity.

Strategy:
"Head Held High" was born, a concept that seamlessly aligned with our brand motto, "Claim Who You Are." This theme embodied the spirit of the Olympics and personal pride. Finally, we crafted a bespoke AD that merged our brand's identity with the essence of the Olympic Games.

My contribution to the project:

concept development creative lead graphic design sketching moodboarding