Miravia - Black Friday campaing

To enhance Black Friday promotion, we extended the brand's visual system, devising a campaign that delves into the essence of the day while maintaining the integrity of our brand. We seamlessly merged the brand's visual elements with a black color palette, resulting in a distinctive graphical approach that resonates with both Miravia and Black Friday simultaneously.

My contribution to the project:
Concepting Art Direction Visual DesignUser Journey Design

Campaign impact:

App Downloads: 1.200.000.000
Home page click rate: +8%
Daily Active Users: + 200%
Orders: +15% over KPI
Buyers number: +12% over KPI
Average order value: +10% over KPI