Miravia - Black Friday campaing
To enhance Black Friday promotion, we extended the brand's visual system, devising a campaign that delves into the essence of the day while maintaining the integrity of our brand. We seamlessly merged the brand's visual elements with a black color palette, resulting in a distinctive graphical approach that resonates with both Miravia and Black Friday simultaneously.
My contribution to the project:
Concepting Art Direction
Visual DesignUser Journey Design
Campaign impact:
- App Downloads: 1.200.000.000
- Home page click rate: +8%
- Daily Active Users: + 200%
- Orders: +15% over KPI
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Buyers number: +12% over KPI
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Average order value: +10% over KPI