Art Direction Portfolio

  1. Miravia Brand System
  2. Miravia Black Friday campaign
  3. Automation and AI
  4. Aliexpress Rebranding
  5. IKEA 2021 Catalogue
  6. IKEA Image production
  7. IKEA Spridd collection
  8. IKEA Christmas campaign
  9. Napapijri Online game
  10. Fab Craft Font

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©2024 Alex Fabuel

IKEA Christmas magic campaign








Content package for the Christmas campaign 2020. Drawing from deep insights, we captured the essence of what truly unfolds in people’s homes and hearts during this magical season.

Our content celebrated the joy of holiday cooking, indulgent feasts, whimsical decorations, gift-wrapping delights, and so much more. 

Through a captivating collection of 90 images and 6 movies, we immersed viewers in the spirit of the season, igniting their imagination and spreading festive cheer.


My contribution to the project:

Concepting Studio Art Direction
Social media design Moodboarding

Social media package


Out of home communication




Landing page layouts