MIRAVIA Brand system
At the core of Miravia’s foundation, our design team crafted a captivating logotype. Inspired by a prism, it symbolizes the transformation of a single beam of light into a vibrant spectrum of colors, reflecting the multifaceted nature of both consumers and brand insights. Building upon this initial element, we developed a comprehensive brand system treatment, ensuring Miravia stands out in the crowded marketplace.
My contribution: brand design market research
visual design prototyping motion media
Branding impact so far:
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Executional brand memorability: 80% above the norm
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Branding engagement: 4 (3.80 norm)
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Brand Predisposition persuasion: 3.15 (2.71 norm)
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Brand Predisposition Affinity: 69.76 (68.16 norm)