Art Direction Portfolio

  1. Miravia Brand System
  2. Miravia Black Friday campaign
  3. Automation and AI
  4. Aliexpress Rebranding
  5. IKEA 2021 Catalogue
  6. IKEA Image production
  7. IKEA Spridd collection
  8. IKEA Christmas campaign
  9. Napapijri Online game
  10. Fab Craft Font

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©2024 Alex Fabuel

IKEA Catalogue 2021



 Collaborating with a talented team, I art directed the IKEA Catalogue 2021. Our goal was to create an inspiring handbook brimming with budget-friendly tips, hands-on ideas, and a curated selection of new products and beloved classics. Taking charge of planning and art direction, I orchestrated three home tours influenced by Japan, Portugal, and California, a total of 56 pages of the catalogue. 

Honored publications links:

NEO 2 Magazine.  ELLE Magazine  AD  Magazine











My contribution to the project:

concept development creative lead studio art direction sketching  moodboarding  


Crafting the catalogue is designed strategically featuring a precise number of products per page to cater to diverse customer needs and family situations. Working in close collaboration with interior designers, we developed sketches and mood boards that brought our vision to life. Simultaneously, I collaborated with copywriters to shape a compelling narrative. Emphasizing sustainable living, wellness, and affordability, these three homes became a testament to our core priorities. 



Moodboard
3D flooplan
Floorplan
3D flooplan

The digital IKEA catalog transforms browsing into an engaging experience by seamlessly integrating product details and inspiring ideas. As users navigate horizontally through the virtual pages, they're invited to explore in-depth information about the items showcased in each setting. This innovation not only advanced the catalog's evolution but also introduced the opportunity for users to share their finds socially.





Explore the full cataloge here: IKEA Catalogue 2021