My contribution:
The challenge
Taking the color red and the sparkle, our two most recognizable elements, and give them a twist.Decunstructing the sparkle was the first step to expand the framework and create a more modular and flexible system in order to answer the diverse business needs.
Modernising the old “firemen” red and including the secondary colors off white and pink was the second step to establish the foundations of this visual refres for Aliexpress.
Photoshoot in Barcelona
As part of the rebranding effort, we established a photography guide book. In the first photoshot, I led the creative direction, capturing the brand essence with small products in a vibrant Barcelona apartment.
Inspired by Euphoria and Skins tv series, my moodboards guided the visuals. These captivating images drove successful social media and OOH campaigns, promoting Aliexpress to our target audience.
My contribution:
Photoshoot in Paris
The second shoot took place in Paris, featuring an array of beauty products, including nail polish, makeup, small appliances, and shoes. Targeting Gen Z, we chose a student dorm as our location. Delivering a total of 40 images, these captivating visuals became valuable social media content for Aliexpress