IKEA Spridd collection





SPRIDD is a collaboration with British fashion designer Kit Neale and includes items such as tents, bags, storage boxes, and more in bold prints, bright colors, and wacky details. All of the designs were inspired by different musical styles. Celebrating "youth culture and self-expression," the collection drew particular inspiration from music festivals, so these are must-haves for you're next camping trip or trek to Firefly. I was involved in the studio production and social media and landing page layout design.



My contribution to the project:

Graphic deisgn  Studio art direction Campaign page layout Social media design Brand guardian









The collection, comprised of 80 products was vast in scope, with exclusive launch events in Shanghai and Sydney, hosted by Kit Neale it sold out all over the world proving Kit Neale’s extraordinary grasp of marrying idiosyncratic design with commercial saleability. The measure of success for any good design is how many products it can sucessfully be applied to and with Kit Neale the brands capacity for collaborative success was