IKEA Spridd collection
My contribution to the project:
The collection, comprised of 80 products was vast in scope, with exclusive launch events in Shanghai and Sydney, hosted by Kit Neale it sold out all over the world proving Kit Neale’s extraordinary grasp of marrying idiosyncratic design with commercial saleability. The measure of success for any good design is how many products it can sucessfully be applied to and with Kit Neale the brands capacity for collaborative success was